Living in the Philippines - Most Popular Urban Retirement Cities of Foreign Retirees

When it comes to retirement locations in the Philippines, one has many options - major urban cities, larger rural cities, beach resorts, mountain retreats. Each has its own unique and attractive features. The major advantage of retirement in a major urban Philippines city are (i) international airport accessibility, (ii) excellent healthcare accessibility, (iii) all major sports activities, and (iv) secure, upscale shopping, night life and entertainment. In this category of major urban cities are the Manila metropolitan area, Cebu City in the Visayas area of the country, and Davao City in Mindanao.

MANILA

Manila is the capital of the country, and the primary port of entry for every foreigner flying to the Philippines. It is the gateway to the Philippines. For a foreigner seeking quick access in and out of the country, Manila is the place to be. Travel to Manila from California is 15 hours, from Hawaii it is 10 hours, from Tokyo it is a little over 4 hours, from Hong Kong it is less than 2 hours, from Singapore it is 3 hours, and from Europe it is basically 20 hours. Once you are in Asia, sitting in the China Sea, Manila is at the center. Trips to Hong Kong, Singapore, Thailand, Viet Nam, and Indonesia are quick and easy from Manila.

Living in the Philippines - Most Popular Urban Retirement Cities of Foreign Retirees

Manila is actually part of a major metropolitan area with an overall population of over 11 million people. So yes, it is crowded overall, yet, like all major cities in the world, there are areas within the metropolitan area which are quite diverse from one another.

Depending on one's retirement income, retiring foreigners tend to favor either the upscale, highly westernized Makati, Ortigas/Mandaluyong, or Alabang areas. These areas have all the amenities westerners are accustomed to, including all the biggest and most upscale shopping malls in the country. Makati is the financial hub of the Philippines, and it is full of western style upscale condominiums with all the latest amenities.

For those wanting an upscale, big city living, with access to the best entertainment, sporting events, unlimited shopping options, and most westernized lifestyle, within easy reach of foreign destinations, Manila is your best choice. The downside is that it is the most expensive than Cebu City and Davao City.

CEBU CITY

Cebu City is located on the island of Cebu in the chain of islands known as the Visayas. It is more centrally located in the country and is a domestic trading and transportation hub. It is much smaller than Manila, with a population less than 1 million, yet its people have a higher per capita income level. It is very pro business, and a more efficiently run city than Manila. It is very progressive and has become a large center of commerce. It has aggressively expanded its airport, which does receive certain direct international flights, though few in number.

Cebu has a large population of foreign retirees in relation to its population. Foreigners are drawn to its abundance of beaches and resorts. It is a beautiful city, surrounded by mountains on one side and the ocean on the other. Like Manila, it too has its upscale, modern shopping malls, casinos, and a great night life. Being a smaller city, getting around the city is much easier. It is now only beginning to see construction of high rise condominiums, which are abundant in Manila, and a favorite of western retirees.

Cebu has great medical facilities and it has just recently launched an effort in conjunction with the national government to further develop Cebu as a major medical tourism and retirement center for foreigners.

All in all, it has most of the westernized benefits of Manila, yet a lower cost of living, combined with the presence of many, many beautiful white sand beach resorts. Those who love living near the seaside, have interests in diving and other water sports, yet like the efficiency and amenities of a smaller modern city, then Cebu City would be your choice.

DAVAO CITY

Davao City is THE city of Mindanao, and by square miles it is the second largest city in the world. Its population is approximately 1.4 million. Located on the southern of Mindanao, it is the most rural of the three major urban cities, and it has the lowest cost of living. So, if you enjoy the lifestyle of a large city, but have limitations on your cost of living, Davao is the place for you.

Davao City does not get large numbers of foreign travelers, yet for those seeking outdoor adventures, the options are plentiful. Living in Davao is a bit like living in both an urban and a rural city, as the city has modern shopping centers, upscale gated communities and hotels, yet living there you become deeply rooted to the land outside the city. Just outside the city is Mt Apo with forested slopes and abundance of hiking opportunities, and located on a gulf, it is only a short boat ride to white sand beaches. Most of the land outside the city has been turned over to massive plantations growing pineapples, bananas, and other citrus. The city has a new, great world class golf course, and low rise condominiums are newly being built. It has committed itself to the development of a world class medical center, and is aggressively pursuing medical tourism.

In conclusion, it has been my experience that for a person who wants to retire in a major urban city in the Philippines, the choice between Manila, Cebu and Davao usually comes down to one's pension and/or other monthly retirement income. Manila is the most expensive, Cebu is next, and Davao has the lowest cost of living. Manila is the most cosmopolitan, and the Davao the most rural. All three are attractive spots for a foreigner seeking retirement in the Philippines in an urban environment.

Living in the Philippines - Most Popular Urban Retirement Cities of Foreign Retirees
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Reading Strategies Good Readers Use

A few years ago, educational researchers David Pearson and Nell Duke asked the question, "What kind of thinking happens when proficient readers read?" This question led to ground breaking research results that have changed the way teachers teach children to read.

They discovered seven key strategies that good readers use during the reading process. Innovative teachers teach the strategies directly using metacognitive thinking (thinking out loud about your thinking) by modeling their own thinking out loud during the reading process. Students apply the new strategies by practicing their own thinking orally and in writing. Books like Mosaic of Thought by Zimmerman and Keene, Strategies that Work by Harvey and Goudvis, and Reading with Meaning by Miller explore these ideas in great depth and apply best teaching practices to teaching reading strategies.

Strategy One: Making Connections

Reading Strategies Good Readers Use

Readers bring their own experiences and background knowledge to the text. They make personal connections, they connect one text with another, and make connections with the world. These connections enrich the text and helps the reader to understand the text at a higher level of meaning. Teachers teach these connections directly: text to self connections, text to text connections, and text to world connections.

Strategy Two: Visualizing or Envisioning

Readers see pictures in their minds when they read. The best part of reading is watching the "movie in your head." Good readers experience seeing strong visual images. Children can be taught to visualize as they read. Often poor readers do not "see" when they read. We live in a visual world, yet it's the visuals that many readers lack when they read.

Strategy Three: Questioning

Readers are constantly questioning, predicting, confirming their thinking, and adjusting their thinking. Good readers have a purpose for continuing to read. The purpose lies within their ability to question and predict throughout the reading of the text. The adjustments made helps readers to understand the text at a deeper level. Their basic and deeper comprehension soars when their minds are constantly making meaning through questioning.

Strategy Four: Inferring

Good readers read between the lines. The answers are not always black and white, and good readers are able to infer meaning based on background knowledge and text clues. When a reader is inferring they are thinking, predicting, adjusting, and confirming. This leads to deeper understanding of the text.

Strategy Five: Determining Importance

Good readers understand the main ideas of a text and can determine what is important. Readers are answering questions, determining key points, and stretching their thinking as they connect the important ideas with their own knowledge.

Strategy Six: Synthesizing

Good readers are able to synthesize their reading and produce their own ideas or products from their knowledge. Synthesizing is a higher order thinking skill that requires you to reach beyond basic knowledge and create new thinking.

Strategy Seven: Fix-Up Strategies

Good readers know how to tackle difficult text. If they run across a word they don't know they chunk the word and use context clues to determine the meaning. If the just finished a paragraph and don't have a clue as to what they just read, they reread the paragraph and focus on thinking about its' meaning. They identify what they don't understand and read back or ahead to try and clarify meaning. They look at pictures or other text features (like graphs or sidebars) to help them understand the concepts or ideas. Fix-up strategies can be directly taught to help students break down a piece of text and find its' meaning.

These strategies are often taught separately, but they must be integrated and automated in the reader's mind. Once students are aware of these strategies and learn to apply them during their own reading process they begin to become an automatic part of their thinking. The strategies help readers to understand text and gain meaning by applying their own background knowledge or schema, as well as understanding the author's message.

Reading Strategies Good Readers Use
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Lisa Frase is a National Board Certified Teacher in Literacy. During her 14 year tenure she has earned a Masters in Reading, presented at state and national conferences, and earned the 2006 Texas Council for the Teachers of English Language Arts Elementary Teacher of the Year Award. She continues to teach, write, and maintain a website for teachers packed with free resources at http://www.effectiveteachingsolutions.com.

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Impact of Social Media on Society

"Do you have Facebook?"
"Yes, of course. But I don't think you can find me, as there are too many people who have the same name as me. Try searching with my surname as well."
"Hey, you celebrated your birthday in K-Box, right? I saw the photos in your Facebook."
"Bro, I saw your comments about the YouTube video that I've posted in my blog. I'm happy that you are also deeply moved by the 'Dancing Peacock Man' as well."

Social media or "social networking" has almost become part of our daily lives and being tossed around over the past few years. It is like any other media such as newspaper, radio and television but it is far more than just about sharing information and ideas. Social networking tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and widely than the conventional media. The power of define and control a brand is shifting from corporations and institutions to individuals and communities. It is no longer on the 5Cs (e.g. condominium, credit cards and car) that Singaporeans once talked about. Today, it is about the brand new Cs: creativity, communication, connection, creation (of new ideas and products), community (of shared interests), collaboration and (changing the game of) competition.

In January 2010, InSites Consulting has conducted an online survey with 2,884 consumers from over 14 countries between the ages of 18 to 55 years old on social networking. More than 90% of participants know at least 1 social networking site and 72% of participants are members of at least 1 social networking site. On the average, people have about 195 friends and they log in twice a day to social networking sites. However, 55% of the users cannot access their social network websites at work. In the past, not many adults were able to make more than 500 friends, but with social media, even a child or teenager can get to know more than 500 people in a few days by just clicking the mouse. Social media has devalued the traditional definition of "friend" where it means trust, support, compatible values, etc. Although we get to know more people, we are not able to build strong bond with all the people whom we met as our available time is limited. Hence, there is an upcoming social trend of people with wider social circles, but weaker ties (people we don't know very well but who provide us with useful information and ideas).

Impact of Social Media on Society

Social media also influences people's buying behaviours. Digital Influence Group reported that 91% of the people say consumer reviews are the #1 aid to buying decisions and 87% trust a friend's recommendation over critic's review. It is thrice more likely to trust peer opinions over advertising for purchasing decisions. 1 word-of-mouth conversation has an impact of 200 TV ads. With the prevalence use of social media, there is numerous news related to it from the most viewed YouTube video on "Armless pianist wins 'China's Got Talent'" to Web-assisted suicide cases (e.g. New Jersey college student who killed himself after video of him in a sexual encounter with another man was posted online). Thus, does social networking make us better or worse off as a society?

Positive Effects of Social Media

Besides having opportunity to know a lot of people in a fast and easy way, social media also helped teenagers who have social or physical mobility restrictions to build and maintain relationships with their friends and families. Children who go overseas to study can still stay in meaningful contact with their parents. To a greater extend, there is anecdotal evidence of positive outcomes from these technologies.

In 2008, President-elected Obama won the election through the effective use of social media to reach millions of audience or voters. The Obama campaign had generated and distributed huge amount of contents and messages across email, SMS, social media platforms and their websites. Obama and his campaign team fully understood the fundamental social need that everyone shares - the need of being "who we are". Therefore, the campaign sent the message as "Because It's about YOU" and chose the right form of media to connect with individuals, call for actions and create community for a social movement. They encouraged citizens to share their voices, hold discussion parties in houses and run their own campaign meetings. It truly changed the delivery of political message.

Obama campaign had made 5 million "friends" on more than 15 social networking sites (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos which were watched over 80 million times. At its peak, their website, MyBarackObama.com, had 8.5 million monthly visitors and produced 400,000 blog posts. In order to ensure that their contents were found by people, the Obama campaign spent .5 million on Google search in October alone, 0,000 on Advertising.com, 7,000 on Facebook in 2008, etc. Currently, Obama's Twitter account has close to 6 million followers.

In 2010, after the earthquake happened in Haiti, many of the official communication lines were down. The rest of the world was not able to grasp the full picture of the situation there. To facilitate the sharing of information and make up for the lack of information, social media came in very handy to report the news about the affected area on what happened and what help was needed. Tweets from many people provided an impressive overview of the ongoing events from the earthquake. BBC covered the event by combining tweets from the work of its reporter Matthew Price in Port-au-Prince at the ground. Guardian's live blog also used social media together with the information from other news organisations to report about the rescue mission.

It has been two years since CNN officially launched iReport as a section of its website where people can upload video material, with contact information. During the Haiti crisis, CNN had published a range of social media material but not all the materials were verified. The editorial staff would vet the reports from the citizen journalists and labeled them differently compared to unverified contents. On Facebook, a group, named "Earthquake Haiti", was formed to show support and share updates and news. It had more than 14,000 members and some users even pleaded for assistance to the injured Haitians in the group. Using email, Twitter and social networking sites like Facebook, thousands of volunteers as part of Project Ushahidi were able to map reports sent by people from Haiti.

The most impressive part of the social media's impact on Haiti is the charity text-message donations that soared to over million for the victims in Haiti. People interested in helping the victims are encouraged to text, tweet and publicize their support using various social networking sites. The Global Philanthropy Group had also started a campaign to ask wealthy people and celebrities, like Ben Stiller and John Legend to use Twitter and Facebook to encourage others to give to UNICEF. An aid worker, Saundra Schimmelpfennig, allowed the advice from other aid workers and donors to post on her blog regarding to choosing which charitable organisations to support. In the meantime, donors were asking questions in Twitter, Facebook and blogs about their donations and endorsements of their favourite charities. After every crisis, the social media for social cause becomes a more effective medium to spread the word.

Negative Effects of Social Media

There are always two sides of every coin. Social media is just a tool or mean for people to use. It is still up to the users on how to use this tool (just like a knife, can help you to cut food or hurt others). Pew Research Center's Internet & American Life Project and Elon University's Imagining the Internet Center conducted a study on "The Future of Online Socializing" from the highly engaged, diverse set of respondents to an online, opt-in survey consisted of 895 technology stakeholders and critics. The negative effects presented by the respondents included time spent online robs time from important face-to-face relationships; the internet fosters mostly shallow relationships; the act of leveraging the internet to engage in social connection exposes private information; the internet allows people to silo themselves, limiting their exposure to new ideas; and the internet is being used to engender intolerance.

Some respondents also highlighted that there will be development of some new psychological and medical syndromes that will be "variations of depression caused by the lack of meaningful quality relationships", and a "new world society". The term, "Social Networking", has begun to deceive the users to believe they are social creatures. For instance, spending a couple of hours using Farmville and chatting with friends concurrently does not convert into social skills. People become dependent on the technology and forget how to socialise in face-to-face context. The online personality of a person might be totally different from his/her offline character, causing chaos when the two personalities meet. It is apparent in online dating when the couple gets together in face-to-face for the first time. Their written profiles do not clearly represent their real-life characters. It is more enticing for people to type something that others want to hear than saying the truth.

Besides the "friendship", creators of social networking sites and users redefine the term, "privacy" in the Internet as well. The challenge in data privacy is to share data while protecting personally identifiable information. Almost any information posted on social networking sites is permanent. Whenever someone posts pictures or videos on the web, it becomes viral. When the user deletes a video from his/her social network, someone might have kept it and then posted it onto other sites like YouTube already. People post photographs and video files on social networking sites without thinking and the files can reappear at the worst possible time. In 2008, a video of a group of ACJC students hazing a female student in school on her birthday was circulated and another video of a SCDF recruit being "welcomed" (was hosed with water and tarred with shoe polish) to a local fire station made its way online.

Much news has been reported about online privacy breach in Facebook and Facebook is constantly revising their privacy policy and changing their privacy controls for the users. Interestingly, even when users delete their personal information and deactivate their Facebook account, Facebook will still keep that information and will continue to use it for data mining. A reporter asked whether the data will at least be anonymized. The Facebook representative declined to comment.

In the corporate world, human resource managers can access Facebook or MySpace to get to know about a candidate's true colours, especially when job seekers do not set their profiles to private. Research has found that almost half of employers have rejected a potential worker after finding incriminating material on their Facebook pages. Some employers have also checked the candidates' online details in Facebook pages to see if they are lying about their qualifications. Nowadays, younger generations have a complete disregard for their own privacy, opening doors to unwelcome predators or stalkers.

Impact of Social Media on Society
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Raymond Tay
Founder & Trainer of Leader's Wheel LLP

Having strong interest in personal development and helping others.

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Senior Living Communities - A Great Place to Retire in Style

All through our lives we dream of long vacations in sunny places. We always want to take time to relax and spend time with friends and do fun activities. We want to be able to take advantage of our lives and really enjoy ourselves. Unfortunately most of us have very busy lives.

We are often so busy through out our lives that we do not get a chance to do the things we really want to do. When we are young we are busy establishing a career, saving money to buy a house, finding a loving and suitable spouse. Then all of a sudden we are raising children, working full time, and saving money to send them to college.

As we grow older, we find that we have the maturity and insight to choose how we want to live our lives and what pace we want to live them at. Each day becomes more important, and to live it to the fullest, it's important to relax and have the time to enjoy every moment and opportunity life offers.

Senior Living Communities - A Great Place to Retire in Style

Senior living communities should be considered. These communities differ greatly from the often boring, sterile image of "assisted living". The modern communities often have fun and uplifting environments, and may be near beaches, pools, and golf courses. These facilities are receiving more attention as the baby boomer generation begins to enter senior living.

Brookdale Senior Living is one standout senior living community that you simply have to see for yourself. The community offers classes in art, aerobics, book clubs, and even intramural sports teams. You can also choose to live at Brookdale full- or part-time. This is a particularly great feature if you like your house but want to escape it in the cold winter months!

Communities for seniors are a wonderful way to enjoy your retirement. You can reside in a lovely community with residents who are your own age and share your interests. If you look into senior living communities, you can find the one that best fits your needs and favorite pastimes. You will finally have the chance to enjoy yourself and engage in all the activities you've dreamt of doing.

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Communities for seniors are a wonderful way to enjoy your retirement. You can reside in a lovely community with residents who are your own age and share your interests. If you look into senior living communities, you can find the one that best fits your needs and favorite pastimes. You will finally have the chance to enjoy yourself and engage in all the activities you've dreamed of doing. Brookdale Senior Living is one standout senior living community that you simply have to see for yourself. For more information about Retirement communities - please visit RetirementCommunitiesGuide.org

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Top 25 Undergraduate Schools

With competition rising fiercely for admission into a good undergraduate school and the choice of subjects, school curriculum expanding with it, choosing the best undergraduate school can be confusing. There are large, small, public, private, urban and rural undergraduate schools to select from; while some are appealing because of their inviting locale in a countryside setting or in the midst of a cosmopolitan setting others lure the students with their state-of-the-art facilities and distinguished host of teachers.

The list of top 25 undergraduate schools listed below have many diverse traits and distinct characteristics, however the common thread running through them is that of the promise of the best education ever. The undergraduate school curriculum of these top 25 schools is unparalleled and makes them stand apart as the institutions of great learning.

Best Ivy undergraduate school

Top 25 Undergraduate Schools

Yale University, New Haven, Connecticut Yale president Richard Levin is a leader and a visionary and has been tireless in his efforts to change ED admissions policies, making it a one of the many reasons for it being the vied for the number one position and topping the student's list for admissions. A big attraction of the undergraduate experience for students is the residential-college system. Students live in one of twelve colleges, each with its own distinct personality, under the guidance of a master and a dean.

Best School for Entrepreneurs

Pennsylvania State University, University Park, Pa.

Six of the campus's 10 undergraduate schools offer entrepreneurship courses. The Smeal College of Business and the College of Engineering are the most natural partners, with joint programs to show engineers how to run businesses and to teach business students the latest technology. Hotel-management students operate two on-campus hotels and conference centres where they're involved in everything from food service to staffing the front desk while the College of Communications focuses on entrepreneurship in the Information Age.

Big 10 School - Northwestern University, Evanston, Ill

Comprising of six undergraduate schools, Northwestern University attracts students with diverse aspirations including budding actors, journalists, engineers and teachers as well as a host of liberal-arts students. Each school is world renown and attracts the best minds from across the globe. Set in Evanston at the edge of the bustling Cosmo polis of Chicago, Northwestern offers its students the best of both worlds.

Best Architectural School - Massachusetts Institute of Technology, Cambridge, Massachusetts

President Charles Vest initiated an ambitious billion construction program at MIT which includes the Steven Holl's Simmons Hall, a aluminium-clad dormitory as well as the Fumihiko Maki's expansion of the Media Lab. The more famous building is that of the Stata Center, a computer-science landmark by Frank Gehry containing labs for the "intelligence sciences" and connected corridors and public spaces to encourage spontaneous collaboration. MIT calls it an "intellectual village."

Best school of for Arts - Juilliard School, New York, N.Y.

With a history of more than a hundred years, Julliard is known as one the most famous undergraduate school of arts and can boast of an impressive alumni list the likes of the actor Kevin Kline, violinist Itzhak Perlman and choreographer Lar Lubovitch. To celebrate this glory, the school has introduced new choreography, productions and performances. Only a few select students comprising of musicians, dancers and actors get chosen every year to showcase their talent in the Juilliard Theatre right next to Lincoln Centre. That's the best inspiration for any aspiring star.

Best Library- Harvard University, Cambridge, Massachusetts

Harvard's library system ranks with the best of any kind in the country, even as compared to the Library of Congress. The collection which includes more than 15 million volumes, 5.5 million microforms, 6.5 million manuscripts and 5 million other research materials such as photographs, maps and recordings is the largest in the world. Harvard's digital collection is particularly strong, and is hugely beneficial for students who want access to any existing online journal

Best Riding School - Hollins University, Roanoke, Virginia

Situated in the breathtaking locale of Virginia's horse country, Hollins undergraduate school is known for its exceptional training for equestriennes. The school is a regular winner of the Old Dominion Athletic Conference championship, and the Hollins team has won ten times in the Intercollegiate Horse Show Association. Although many Hollins students work with horses after graduation as trainers, riders or veterinarians, the school also offers a strong liberal-arts program and a highly regarded creative-writing curriculum. It is famous for its celebrity alumni the likes of Margaret Wise Brown, Annie Dillard and Lee Smith.

Best undergraduate school for diversity-Wesleyan University, Middletown, Connecticut

Dean of Admissions Nancy Meislahn believes that only a large cross section of society from across the globe can contribute to the intellectual diversity of an educational system. Wesleyan's student population comprises of one third coloured people and 7% international students. An additional 15% are the first in their family to attend a four-year college. It offers a huge diversity of shared learning and wide range of perspective to the classroom.

Best Tech Savvy School - Dartmouth College, Hanover, N.H

This undergraduate school has been in the forefront of technological revolution ever since professors John Kemeny and Thomas Kurtz, forty years ago, not only realized the importance of computers but were responsible for creating the computer language BASIC. It is known to have the first e-mail programs and an early campus computer network. Dartmouth was also the first Ivy to install WiFi on campus. The school offers free software to students so they can turn their laptops into telephones using the school's WiFi.

Best Fitness School - University of Virginia, Charlottesville, Virginia

Following the adage of Thomas Jefferson, the founder of UVA, who advocated that a strong body makes the mind strong, UVA offers both varsity competitors and weekend warriors some of the best fitness facilities in the country. Students benefit hugely from the four indoor recreation centres, which together make up 300,000 square feet of pools, running tracks, weight rooms and classrooms for yoga and kickboxing. The school also maintains a 23-acre park for outdoor field sports and jogging.

Best Honor Code - Haverford College, Haverford, Pa.

The honor code is central to the college's values and includes every aspect of academic and social life. Rob Killion, Director of Admissions says that the founder, Haverford expects people to learn from one another, debate and argue with one another--but to do so respectfully. It is an academically rigorous liberal-arts college that advocates take-home and non-supervised exams as well as students living in dorms, without resident advisers

Best school for studying abroad - Tufts University, Medford, Massachusetts

The mission at Tufts is simple - to teach students to be world citizens. Tufts likes students who want to study abroad which translates into a strong language requirement, and a chance to learn a new culture in one of Tufts's own centres in countries like Germany, Chile, China or Ghana. About 40% of Tufts juniors are travelling across the world during the academic year.

Best School for Politics - George Washington University, Washington, D.C

With a campus close to the World Bank and a stone's throw away from the White House, GWU is a dream college for every Political Science major. Many of the professors are consultants to top government officials thus bringing a real, practical and intelligent perspective to the classroom. The school also encourages internships at government agencies, think tanks and advocacy organizations.

Best school for Double Majors - Rice University, Houston, Texas

Rice allows its students to explore their passions and requires them to commit to their majors only in the Junior Year unlike most schools who ask for it in the Sophomore Year. With an ambitious student body, many of them go for double majors. The most common combination is science and humanities. The school is best known for its engineering and science curriculum, but the social sciences are also becoming strong.

Best school for Greeks with brains- University of Michigan, Ann Arbor, Mich

Michigan is known for its multi-disciplinary approach including everything from music to medicine. A good eclectic mix of academics and a lively social life, it offers its students everything. About 15% of undergrads go Greek, which students say helps them find a friendlier community within the vast student population. Fraternities and sororities are especially popular with the many out-of-state students.

Best school for Hot and Dry - Pomona College, Claremont, Calif.

Pomona is one of five colleges of the Claremont University where students experience the best of both worlds - the academically challenging environment of a small New England liberal-arts college with year-round California sunshine. A combination that is attractive and motivating, the applications are up by almost 30% in the last few years. Students also can explore the academic and social resources of the other Claremont colleges, including Pitzer, Harvey Mudd and Scripps. But none of the colleges will be tapping a keg during "dry week," a tradition at the start of the year during wherein no alcohol is allowed on campus.

Best State University - University of Texas at Austin

Although University of Texas Austin has attained the distinction of a laid-back campus, it is no place for slackers. With 50,000 students (more than any other school in the country), UT boasts some of the nation's best business, law and engineering schools. Besides football, it has 900 student organizations that should keep you going.

Best school for landing a job - Carnegie Mellon University, Pittsburgh, Pa

Practical approach and hands-on experience is the most important part of life at Carnegie Mellon. The school has 12 programs including computer science, engineering and drama which are very famous. The school takes pride in being on the cutting edge in every field and encourages students to think about applying what they learn to the real world. About 70 percent of Carnegie Mellon students have a job offer when they graduate.

Best school for Health Careers - University of North Carolina, Chapel Hill, N.C.

One of the top public universities in the US, UNC-Chapel Hill offers students a choice of more than 50 majors. But the main attraction for future doctors, nurses and other health professionals is the opportunity to study at a campus with all health disciplines in one place. The School of Nursing and the School of Public Health both have undergraduate programs. At the School of Medicine, undergrads can earn degrees in radiology science or clinical laboratory practice.

Best school for Individualists - Oberlin College, Oberlin, Ohio

Oberlin comprises of the College of Arts and Sciences and the Conservatory of Music. It has a unique approach to life and learning and the undergraduate school curriculum offers innovative subject matter like - Death and the Art of Dying, American Mixed Blood, and Destination: L.A. The student-run Experimental College lets undergraduates teach courses of their own creation, like Making Your Own Mobile or Mythology and Epic Storytelling in "Lord of the Rings." This eccentricity is very rewarding and Oberlin graduates have more Ph.D.s than alumni of any other liberal-arts college.

Best school for city haters - Cornell University, Ithaca, N.Y.

Cornell's rural, upstate New York campus is bounded by deep gorges, spectacular scenery and a beautiful rural setting. However, it has one of the most rigorous and challenging curriculum that draws only the best minds. The school's greatest attraction is its academic diversity, with top-ranked undergraduate schools of engineering, arts and sciences, architecture, hotel administration, industrial and labour relations, agriculture and human ecology.

Best school for city lovers - New York University, New York, N.Y.

With the Olsen twins Mary-Kate and Ashley lending NYU some of its fame, it is a school loved by the urban and the hip. Despite the 9/11 catastrophe, it continues to draw crowds of talented students. One of the top attractions is the Tisch School of the Arts, which nurtures future actors, dancers and screenwriters. The business school is also highly rated, and students can take advantage of internships on Wall Street. The campus of NYU is not structured in the strictest sense; in fact buildings scattered throughout the Greenwich Village, most students like to believe that they have the whole city as the campus to explore.

Best Military School - U.S. Naval Academy, Annapolis, Md.

The four-year undergraduate curriculum at Annapolis is tough and technically oriented, with core requirements in engineering, natural sciences, humanities and social sciences. Traditions play a huge part in campus life. "When you first show up for classes in the fall, students begin counting down the number of days until the Army-Navy game," says Cmdr. Tim Disher, admissions officer. Graduates become commissioned officers in the Navy or the Marine Corps.

Best undergraduate school for scholarships - Berea College, Berea, Ky.
The 1,500 students at Berea come from families with average household incomes of only ,000, and 80% have grown up in southern Appalachia, a region that spans nine states with some of the most remote and poor rural communities in the country. Berea's mission is unique in that it believes in promoting education by giving scholarships to the poor but deserving. All students get full-tuition scholarships, although they do have to pay for their room, board and books. However, scholarships are available for those as well. Students are required to work--many of them at jobs on campus that help to keep Berea's costs down.

Best Surf and Ski School - University of California, Santa Barbara

It is known to be the most beautiful campus located at the edge of the Pacific. UCSB also boasts Nobel Prize winners on its faculty, top research centres in science and technology and an extensive study-abroad program. Aside from the top academics, the various recreation programs offered attract many of the students. The campus has its own beaches where students can surf, and the Big Bear ski resort is just a few hours' drive away.

Top 25 Undergraduate Schools
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e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

What is e-Marketing?

e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt - that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing - the well-known 4 P's (Product - Price - Promotion - Positioning) that form the classic Marketing mix. Add the extra 3 P's (People - Processes - Proof) and you got the whole extended Marketing mix.

Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P's) and upon each other.

1. Personalization

The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

For example, a cookie strategically placed on the website visitor's computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer's experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

2. Privacy

Privacy is an element of the mix very much connected to the previous one - personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

3. Customer Service

Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

We will connect the apparition of the customer service processes to the inclusion of the "time" parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P's, hence its moderating character.

4. Community

We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "community" and we will soon see why it is of absolute importance to participate, to be part of a community.

The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) - therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

5. Site

We have seen and agreed that e-Marketing interactions take place on a digital media - the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place - a digital location for digital interactions.

Such a location is what we call a "site", which is the most widespread name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example.

This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing - it is then a moderating function.

6. Security

The "security" function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

What we need to keep in mind as marketers are the following two issues on security:

- security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

- security of data collected and stored, about our customers and visitors.

A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company's IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

7. Sales Promotion

At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

This function counts on the marketer's ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
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Otilia Otlacan is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in "Principles of e-Marketing" and is also a volunteer Economics teacher.

You can contact her via her personal website at BRAINmarketing.net [http://www.brainmarketing.net] or check out her latest developing Marketing resources project at TeaWithEdge.com

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